Visually balanced and bedecked in their iconic green plaid, Mr. and Mrs. Weaver's farm store now features its logo at the apex of the building. Since it was installed in the spring of 2021, patrons of the Weaver's store have commented that the oval sign we prepared them gives their establishment an air of prosperity. My family and I enjoy shopping at this store and visiting with the owners. For me, this project was no less enjoyable.
This is the business card of Wyndfield Acres. It shows the basic brand elements of font, logo, and pattern which were used in making the sign. I did not design this card or have any part in their branding development.
Every line and square had to be taped off and carefully painted to create the client's iconic plaid pattern.
Creating a 1-inch grid on the oval sign was a necessity when laying out the plaid and the other graphic elements.
Making a dark green stroke around the inside of the plaid frame was tricky, but I used a compass and an Exacto knife to make a uniform stroke that went the distance.
Now that the edge is complete, work on the middle begins.
Stencil material was cut on a 12-inch vinyl plotter and taped in place to prevent movement and messes.
Some of the fine details were missed and others were globby due to the low-tack of the stencil material on the flat primer. The rough spots were filled in and "trimmed" with a little paint, an artist's brush, and a lot of patience.
Overlaying a 1-inch grid on the sign and the digital graphic, pinpointing the exact placement of each element was a breeze.
After debating the best way to make the lettering, I decided to stencil them to the primer and paint the background in around it. It was more time-consuming, but I believe it has contributed to the sign's longevity.
I painted the sky based on the Wyndfield logo which is a photo taken facing away from a sunset..
The last thing I wanted was for the fine details to come peeling off the gloss background. Rooting all the elements to the primer base layer proved to be a tedious yet more durable option.
I really enjoyed hand mixing all the colors of the wind.
For transport, I taped gray pipe insolation tubes around the edges and taped cardboard sheets to either side.
It's been 3 years since it went up in the spring of 2021, but it's still hanging in there! The following photos are from the spring of 2024.
